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By Glen Jansen
Thousands and thousands of people are striving to make more
money in their online businesses each day. If you are one of
the thousands of people, have you ever played the game of
monopoly? Have you ever been exposed to the hidden secret in
the game that will help you earn more money in your business?
Monopoly is a very simple game once you understand how to win.
Most everyone who plays the game knows that to win, the formula
is very basic. Buy green houses. Trade 4 green houses for a
hotel. Repeat often and you will win. The fun comes with having
enough money and luck to buy all those properties, houses and
hotels. Another way of looking at the formula is to say, 'the
game is won by controlling the most property'.
Have you ever stopped to think how this could apply to your
business? Could you use this secret in someway to increase the
amount of money you earn? Of course you can, if you make one
simple distinction. What is the 'property' of your business?
An online business lives and dies on the Internet. The property
of an Internet business is ... 'WORDS'. That's right, words. In
a given industry, the company who controls the most property
wins. Now, its definitely not a game but the concept is very
workable. The words you control are what distinguishes your
company from some other company. The reason this works is
because the web is indexed based on words. Most people will
find your business because of something they read. So, if you
control the best property in your online business, you should
get the best results.
There are many locations for this online property. The most
obvious location is web pages in a search engine. The manner in
which you control this property is with content. Substantial,
readable, keyword dense content will allow you to control the
search engines. This is not a lesson on search engines but
given the amount of content based on the one word 'SEO' you can
begin to understand how popular this idea is.
Another location the you need to control is emails. The words
you use to communicate with your customers and prospects is
very important. The proper word(s) used in the proper fashion
convert the person from a reader into a browser or possibly a
buyer.
Yet another money making location for you to consider is
advertising. Online there are various forms of ads that, you
guessed it, display words to a person enticing them to action.
By controlling this avenue of your business, the proper words
can be very effective. Ad add placed for the proper keyword can
make thousands of dollars a month, whereas the wrong keyword or
improperly phrased ad can be a dud.
So, will all this in mind, how do you control the words you use
online? The first thing to do is realize just how important and
potentially powerful the words you chose are. Second, you need
to know what words are worth controlling. You have to research,
test, test and test some more until you are confident which
words are the best to use. Next, armed with this money making
knowledge, you can make it your policy to sprinkle these tested
and proven words in all your communications.
By controlling the property of the internet, the words, you
will have the upper edge on all your competitors. The time and
energy put into seeking these proper words will pay for itself
over and over. There is an enormous amount of money to be made
by applying this concept to your business. Good luck and choose
your words wisely. The pen or keyboard truly is mightier than
the sword.
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