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By Christopher Kyalo
Whatever it is that you are selling online, there is a simple truth.
You will need to get your offer in front of enough people to be able
to make a single sale. Once you know your conversion rate (that is
how many people you need to put the message in front of to make a
single sale) it is simple enough to calculate how many people need to
see your message for you to achieve the kind of sales and profits you
want to make with that particular online product or service.
That's how simple an online business can be. Forget all those
complex, confusing pieces of advice flying at you from all directions
on the net. Just get back to the basics. If you do not have your
numbers correct, you'll go nowhere.
A business venture starts with the setting of goals. What do you want
to achieve? How much money do you want to generate? What kind of
profit do you want? When you answer that question, all the rest of
your business plans will fall into place.
This applies to affiliate programs and it is easy to see why so many
people spend time joining them and getting frustrated, when all they
need to do is find a way of making this simple calculation. Most good
affiliate programs will show you the number of hits you are achieving
and how many you are converting into actual sales.
One of the most effective ways of going about getting your offer in
front of as many people as possible, online is by posting
informative, useful articles on subjects related to your offer. You
then direct this captive audience to your web site or where ever your
offer message is. Articles (and not ads) work best online and that is
simply because the world wide web is an information medium.
This all sounds neat and easy to do except that you will need to
write quite a number of articles to start seeing the results.
But, as with everything else in life, there is an easier way of doing
things. A way of ensuring that your single article or two is put in
front of enough people to make the impact you need to start
generating sales.
Why not use a site that is already generating 1.5 billion page views
each month? A site that will not have any problem with you posting
personal information about what you do and how to reach you, neatly
and conviniently directing some of this huge traffic to your article
or offer information.
You may have guessed the site I am talking about Ebay.com of course.
I found Brian McGregor's ebook "The Ebay Formula extremely useful in
helping me understand how to use Ebay to drive my traffic and
profits. Of Course there is serious money to be made from auctions or
by selling something with a fixed price from Ebay, but that is not
the topic of this article. The point I want to make here is that you
can use the About Me page to put all sorts of information, even if
you are not selling anything.
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