|
By Catherine Franz
Uniqueness is what separates each business, its services
and its products. The difference gives buyers and
on-line visitors a way of measuring this against that.
It also makes the difference on their decision to buy.
Showing these differences takes creativity and unique
ideas. Ideas that aren't too far out for the regular
person to understand yet also say, "Hey, wake up, this
is different.
Here are six Internet marketing ideas that might just
help you demonstrate your difference.
1. To increase people reading your whole copy, place a
hidden link in your ad copy and then ask people to find it.
Give them a prize for finding it or a freebie, like an ebook
by clicking on that link.
2. Start a members-only web site. Tell visitors what they
will get for access. Offer them a free membership for
something in exchange. Example: (1) having a advertising
paragraph about your product on their web site, (2) posting
your banner on their home page, or (3) an ad in their ezine
for a certain period (balance the dollars). This is a
powerful way to get more advertising on a limited budget.
3. Increase your popularity on other people's discussion
boards or blogs? Exchange their mentioning your product or
service on certain discussion boards in exchange for a
product or services of yours. This requires tracking,
however, they are testimonials and extremely valuable. This
is also called viral marketing.
4. Give your visitors an instant article directory. Tell
your visitors they can instantly add a free article
directory to their web site by linking to yours. Just place
your ad or banner ad on top of the article directory for
your main product or service. All those links can add up to
a large amount of traffic for your web site.
5. You can exchange articles; yours can be posted on their
site and theirs on yours.
6. Create a web book website to stand out. Market it was a
free web book. Design the website with a title page, table
of contents, chapters, etc. Then place your ad or banner
for your product or service on the top and bottom of every
page.
Now it's time to ask some questions. "What ideas from
this list fit your customer needs?"
You will also want to ask, "Are any of these ideas currently
used on your competitor's website?" If not, what are you
waiting for. Being first is the name of success in sales.
Go ahead, set the precedent.
If they are being used on your competitor's website. How
are they using the idea? And more importantly, how can you
use it differently?
If you have a multiple items you want to implement, create
a list. Add next to the list what you need to learn in order
to complete this. What is the budget? If you want to
delegate this to, who would that be? Do you have such a
person or company now, or do you need a referral?
|
