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By Dan Brown
Here's some simple yet POWERFUL ideas on how to use Database
Marketing to skyrocket your online profits...which will have
a GREAT effect on your bottom line.
Database Marketing is the gathering and storing of specific
information about your prospects or customers. This information
is usually stored in a database program on your computer. You
would then use the information to market and advertise to them.
It can save you time and money because you can target your
promotional efforts to your best prospects or customers.
The Types Of Information To Collect
The information will vary depending on the product or service
you're selling. If you're selling a product that costs $2 you
wouldn't collect information about their yearly income. If
you're selling web space you wouldn't collect information
about what type of books they read. The basic information you
need would be all their contact information, purchase history,
and birthday. You will need to decide what other information
would benefit your business.
How To Collect This Information Online
It's pretty easy to collect this information online but the hard
part is getting people to give it you. The best way to collect
this information is to give them something FREE in return. Ask
them to fill out an e-mail survey before subscribing to your
free e-zine. Tell everyone who visits your web site they will
get a free e-book when they fill out your online questionnaire
form. Ask them this information before they sign up for a free
contest at your web site. Sometimes you have to give a little
something to get a little information online.
Beneficial Uses For Your Database
Find out your customers purchasing habits. Use the information
to improve the design of your web site. Use it to write all
your advertising material more persuasively.
Find out the things they like or dislike about your business.
Use the information to target your best prospects.
Find out how much money your prospects or customers make. Use
it to improve your customer service.
Find out what new products or services they need or want. Use
it to test ideas before launching a total sales campaign.
Find out how to your improve your existing products or services.
Use it to build your customer loyalty.
Find out which benefits or features they like most about your
products or services. Use it to send electronic greeting cards
on holidays or on your customer's birthdays.
The list of beneficial uses are endless. Do you see the
importance of collecting this information? The Internet makes
the process of collecting this information quicker and cheaper
than offline methods.
Take advantage of database marketing and watch your online
profits skyrocket.
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