|
By Alan Cheng
For anyone who is serious with their home business, buying and
reading marketing books regularly is one of the tasks which none
of us should overlook.
And why do we need to update ourselves?
Because techniques go out of date and people are getting
smarter. Need proof? When FFAs were launched onto the internet
scene a lot of people used it to market their products and
services. But nowadays they are ineffective. When was the last
time you looked at or bought from an FFA site or email?
So now you know that keeping up to date with marketing
techniques is important your next step is to find out the good
marketing information which is effective and up to date.
Always buy information products from respectable authors. If the
author of the book has a reputation of being knowledgeable
and releasing good products then by all means go ahead.
The ideal way to buy marketing material is to wait and read
other people’s feedback of the product. If a lot of people are
raving how useful and how much they have learnt from the
book then get it for yourself.
You may be one of the many that's shouting "But I've bought
a lot of recommended marketing material already. I'm still
getting virtually no traffic and my sales are near non-existent!".
OK so what's wrong?
If you want a muscular body or a slim figure you would buy
many fitness books and attend fitness clubs. You will know
everything such as what to eat and how to exercise and where
the best fitness centres are etc...
But if you continue to eat ice cream, drink coke and do no
exercise what good is that knowledge you?
The problem is not doing what you know.
I want you to read the last sentence again.
This is the problem with the majority of the people with their
home businesses. They buy a tremendous amount of
marketing material and they either leave them on their shelves,
hard disks or read through them and do nothing.
Everyone is lazy and wants to find a shortcut. I want you to
realize this and work on this one characteristic that will change
your business. You can’t do nothing and expect results.
We read a lot of stories of how people make a lot of money on
their business and how they are always successful every time
they launch a product.
All of them worked hard for it and did some extensive planning
before achieving what they have today.
Buy a marketing book/product that you think is definitely worth
it and then make a plan to buy it and concentrate on putting
all the ideas it has given to you to your business.
Unless you have exhausted the knowledge you have gained from
the new product don’t buy another one. The chances are you
haven’t finished with the previous product and you will never
get back to it because there are always new books and
information which come out.
Honestly say to yourself that you have placed effort in achieving
your goals with the knowledge you have got. Do something
everyday in improving your business. Even thinking about
improving your business or planning ahead is enough if you
are busy. As long as you are doing something.
Action speaks louder than words.
|
