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By Rick Armstrong
Unless you have been living on a deserted island with no means of communication you are perfectly aware that the economic experts are predicting a catastrophic melt down of the US economy unless a minimum of $700 Billion dollars is infused into Wall Street. While the politicians debate what they are willing to do, the stock market has dropped dramatically and some of our largest banks have been taken over by government authorities and had their assets sold off to larger institutions. If the economy is as bad as they say, how are you going to have success from home with your small business?
I am no economist and so I will not debate whether or not the world is going to end if the government does not give away billions or possibly trillions of our tax dollars to rescue the system. However, I will offer my opinion that if you have an established home based business, preferably an MLM business and/or an affiliate marketing business, you will be able to have success from home by avoiding many of the problems that tight credit, employee payroll, office expenses, etc. create for other types of businesses.
If the current trend continues it is very likely that thousands of people will be forced from their jobs through downturns, layoffs, outsourcing, stagnant wages or the discouraging prospect of an outright pay cut. Many people will have no other options than to stay home because they can't find new employment.
The suffering economy will force many families into a very tight financial corner and some people could even end up losing their homes because they can’t afford to pay their mortgages anymore.
Marketing from home with an MLM business is not a magic pill, but under current circumstances it could provide many people an opportunity for income that they would not have without it. If you already have an established MLM home business I would hope that you would consider working as a team with those looking to get started and help them in any way you can so that they can have success from home as well as you.
I must also state that just because a business is built on an MLM model does not mean that the parent MLM company will not suffer many of the same problems in a down economy as other business types. It will depend on many things including their product, solvency, business plans, etc. So for anyone just thinking about joining an MLM business it is important to do some extensive research on the company first. This is another reason that I personally do not believe in putting all my eggs in one basket. I prefer multiple streams of income.
Many people considering a home based business will be on a very tight budget in a down economy. They will not be able to afford hundreds of dollars to get involved and then $100 or more each month in product requirements to qualify for monthly income. Fortunately there are some quality MLM companies that have been around for many years that allow you to start for less than $100 and qualify for commission and bonuses for only $10 to $25 per month in maintenance or product fees. Of course there will still be some marketing expense involved, but there are many free and low cost tools available that can be used for marketing. I am also aware of some people willing to help their down line members by investing in marketing on their behalf, although this does not seem to be a common practice.
For those looking to get started in marketing a business from home, I cannot overstate the importance of finding a mentor that is willing to work with you as a partner to get you into a profit position as soon as possible. So, instead of trying to figure out how to market your network marketing business on your own, invest the time to find a mentor who can show you the ropes.
I can almost guarantee that you will begin to have success from home with your new home based business more quickly with a mentor that has a team mentality than if you were to go it alone. It wont matter if the economy is good or bad. Keep in mind, however, that just because someone is making a lot of money does not qualify him or her as a good mentor. They must be a team player and be willing to give priority to the interest of their new team member and not just their own personal interest.
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