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By Jennifer Tripp
One thing you can never have too much of online is web site
traffic. If you're looking for ways to drive more visitors to
your site, try these traffic generating tips.
TRAFFIC TIP #1: Develop Several Pages Focused On Particular
Keywords
Search Engine specialists don't recommend using external doorway
or gateway pages, since sites are being penalized for having
duplicate pages. Instead, develop several webpages on your site,
each of which is focused on a different keyword or key phrase.
For example, rather than listing all your services on a single
webpage, try developing a separate one for each. These pages
will rank higher for their keywords since they contain targeted
rather than general content. And since not many people are doing
this yet you'll find it's possible to get several top 10
rankings.
TRAFFIC TIP #2: Pay Super Affiliates To Promote Your Site
Hand pick webmasters with popular sites or list owners with
large, responsive lists and offer them $100 just for signing up
for your affiliate program and promoting your link. With this
approach you'll definitely get their attention and ensure that
you sign up real affiliates who will actively promote your
products and services. Even just 3 or 4 of these affiliates can
cause a substantial increase in your site's traffic (and your
sales!).
TRAFFIC TIP #3: Give Away Your Product Or Service To Influential
People
In every target market there is a group of people who are the
"influencers". They're the ones who like to try new products and
are very outspoken when they find something they like. The best
way to reach these people is to start a word of mouth
advertising campaign. Do this by giving away early versions of
your product or service to the influencers in your industry and
encourage them to spread the word to everyone they know.
TRAFFIC TIP #4: Create An Advergame Specific To Your Site
Advergames are small online games designed to drive traffic to
your site based on their entertainment value. As their name
suggests their purpose is to advertise your website, product or
service in a fun way. If you design one that becomes popular it
can create a substantial amount of traffic to your site. Make
the most of this by requiring people to give their name and
email address before they can play so that you can follow up
with them later. The best part is if your game is fun and unique
people will tell everyone they know. What a great viral
technique!
TRAFFIC TIP #5: Do A Direct Mail Campaign Using Postcards
Postcards have become a favorite advertising method of online
marketers because they're easy to design, inexpensive and they
almost always get read. The added bonus is that not only does
the recipient read it but often so do several other people along
the way. To get started with a postcard campaign use your
current customer list and send them a special offer. Another
option is to find someone with a list and ask if you can pay
them per postcard to send your offer. Or, find a reputable list
company and purchase a list of potential customers. Remember
though, like all advertising you can't send one card and expect
a flood of orders. Create a campaign that includes a minimum of
3 cards to get the maximum benefit.
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