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By Matthew Zavadil & David Huizar
Wouldn't it be great if your website was listed on the first
page when your potential customers look for what you sell?
What if you had the very top position when they typed "your
product category" into MSN, Yahoo or Google?
If you've had your website up for even one week, you've
realized that getting to the top of the search engines is no
easy task. The competition is fierce, isn't it? And you have
to constantly keep up with the search engine rules and
regulations to keep your listing.
Don't get us wrong. Search Engine Optimization is a key to
our strategy and should be for you, too.
(We've seen some internet "gurus" out there that teach that
you don't need to submit to the search engines anymore
because of "pay-per-click" engines. We couldn't disagree
more & recommend you stay away from such advice!)
But getting to the top of the free listings can take months.
What do you do if you need to start making money now?
USE "PAY-PER-CLICK" ADVERTISING!
We feel there has never been a greater way for the "little
guy" to compete with the "big guys". It doesn't matter what
industry or niche you are in. Or what product or service you
are offering.
Yes, you do have to put out a little cash. But for as little
as $.05 to $.10, you can do what every website owner is
desperately trying to figure out.
Have you ever heard the saying, "Build it & they will come?"
In the brick and mortar world, this may work. But if that is
your internet marketing strategy - You need to adjust what
you're doing now!
As a website owner, you need to find ways to have your
customers find you. You must learn to drive traffic to your
site.
Not just any traffic, TARGETED TRAFFIC. If you sell cars,
you don't want someone looking for flowers to visit your
site. You want the person looking to buy a car now, right?
OK, how does this Pay-Per-Click thing work?
You bid on a specific "keyword" or keyword phrase that a
customer would type into a search engine to find your
product or service. As mentioned earlier, you could bid as
low as $.05 or $.10 at places like Overture or Google. So if
someone likes the ad you have listed, clicks your ad and is
linked to your site, you only pay your $.10 or $.25 or $.50
- whatever you bid, you only pay if they actually click YOUR
ad and go to YOUR website!
You have control of that ad. So you make it loaded with info
that would cause only someone interested in what you have to
offer to actually click. You must get inside your prospect's
head and figure out "What does this person really want?"
- (Ad copy is an art in and of itself - We'll need to
postpone discussing that subject for a later time)
Once that person arrives at your site, it's up to you to
make sure your site really "sings" and compels your prospect
to sign up for your mailing list, buy or whatever it is you
want them to do.
But do you see the beauty of all this? You find out what
keywords your prospects are looking up, you bid on those
keywords and Bam! - your ad appears near the top of MSN,
Yahoo, Google, etc.
These are qualified prospects! People interested in buying
only what you have to offer. Never before in history has it
been possible for a business owner to start a business,
place an ad and get QUALIFIED buyers so quickly; at such a
minimal cost to the owner!
Imagine it costing you $.25 or $.50 to attract a prospect to
your site. Let's say you offer a product selling for $75.
How often would you like to give us $.25 every time we gave
you $75? Can you see how quickly you can have a thriving
internet business up & running?
We recommend starting at pay-per-click engines like
Overture.com, Findwhat.com and Google adwords. It would be
wise to go there and review their guidelines and how they
operate.
If you invest the time necessary to master this subject and
add it as another "spoke" to your advertising "wheel", you
will see not only a huge surge in your website traffic, but
your profits as well.
And, ultimately, that's what you're really after, isn't it?
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