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By David Jackson
I am assuming that you are reading this article because
you have a reason to generate more traffic for your
web site.
The U.S. Marines would not invade or establish a plan of
attack if they did not do the proper reconissance, would
they? Of course not! So the question is presented to you:
If you are ready to invest money in advertising or
look for additional web site traffic, wouldn't you need to
do your own "recon" or research?
Certainly you would.
Analyzing your web site visitors can only be done by
understanding what is happening on the web site yourself.
It's like having your own web site intelligence built
in. You cannot make a marketing plan unless you have
done your recon.
Using the reports you will generate with your site
analyzing software like HitInspector.com, you will be
performing this recon automatically.
You will also learn how you can have your own special
intelligence agents to get even more detailed on what
is happening within your web site. But for now, lets just
keep to the basics of why tracking visitors is so
important for the success of your site.
Therefore, the answer to WHY? is quite simple:
Because you are interested in bringing more targeted
traffic to your web site. These vistors will naturally
purchase your product or read your articles. Understanding
these real interested users will help you focus efforts
accurately. You will even be able to understand when most
people are visiting your site down to the day of the
week, and the time of day. I hope you see, while some
of the reports and information appear over simplified,
if you break down each one individually, it will make more
sense.
Here's an example of what you can learn from very basic
analysis:
Suppose you want to send an email out to users through a
safe mail list or advertise in an email newsletter. You
cerainly want to make the most of your one time mailing. To
do this, do your recon.
Open your analyzer and generate the latest statistics then
view basic reporting and view Time, Day, Monthly visitors.
Just by looking at which day of the week more people have
visited your web site, you will adjust your
mailing schedule to reflect when most users are
online and interested. This is not a guess... by looking
at the report you made You can see a real structure as
to what the best time would be.
Yes, the secret to getting visitors to your site
and having success executing a clear cut plan. Just
like a platoon of Marines would attack, they have a
plan. You must have a plan! If most people are viewing
your site at 3:00 pm on Tuesday, then you make sure
your email is sent around that time. This really works!
Next plan of action:
1) Decide on your marketing ploy
2) View your statistics and decide on the best time to
execute
3) Execute your plan based on well caluculated
research.
Remember, It is your goal to construct a
vision of what your visitors are doing once they arrive at
your web site. Once you get the "picture", the
direction of paths to follow should soon become clear.
This information will prove invaluable in executing your
plans to the detail.
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