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By
Judy Cullins
Q. The big question asked me in teleclasses or client sessions is "How should
I price my eBook?
A. The big answer is "it depends."
Here's Seven Tips to Help:
1. Determine your audience's need and demand for your book. If your book
solves a particular problem for a preferred audience, it will sell well at any
price. When you know your 30-60 second "Tell and Sell," you'll be more likely to
know a proper price. (That's the 2-sentence sound bite with book's benefits)
Let's say you have a book "Stop Divorce Now." Your tell and sell includes
"Helps the nearly divorced audience, both men and women." That audience gives
your book a slant, and makes it more valuable. In the "Tell and Sell" you must
also include the benefits your book brings its audience. The top benefit of this
book is that it stops divorce now.
No matter the number of pages, anywhere from 15-99, this kind of book will
bring a healthy price. Maybe $39.95, maybe more. When you change the name to
eCourse instead of eBook, the price can go even higher.
2. Sell to your "wants it short, easy, and cheap to yield big profits
audience. You can charge more than some general information book aimed at a
general
audience.
The 8 and 1/2 by 11" seventy-five-page book "Write Your eBook or Other Short
Book--Fast!" loaded with how to's and which specific steps to do first, along
with hundreds of Web and email resources is well worth the list price of
$24.95.
If someone wants to write and publish a book, this price tag is small for
what it gives and the speed one can finish a short book to start making money
within 60 days.
3. Know that eBooks bring as big a price as print books. Don't under price
yours. Assign it the highest price you feel your audience can afford. If you
don't sell many (remember to sell many you need to promote your books Online and
on Web sites) try a lower price. Always start with the higher price.
4. Rethink your title to sell more books. Make it short and compelling, but
be sure to make it clear. Three-six words will sell better than a really long
title, although there are exceptions.
One eBook "The Fast and Cheap Way to Explode your Targeted Web Traffic" sells
better than "How to Market your Book on the Internet" because the title
includes benefits.
5. Know that "how-to" books bring a larger price than a fictional story.
6. Price your personal growth and health books lower than the specific how-to
books. Shorter eBooks such as 10-30 pages will easily go for $7.95 to $12.95.
Longer ones can go for $15.95-$19.95. This audience is huge, but your book
has far more competition in this group. Think Chicken Soup for the Soul series,
selling over 70 million.
7. Promote your eBook Online to catch the online business people. Reach
1000's, even hundreds of thousands each day you submit a related article. They
want
all kinds of books and they actively look for them on the Net. Learn how to
sell more books by learning this kind of promotion.
Apply these tips to your print books too. You can make 1/4 to 1/2 your income
from book sales if the price is right.
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