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By Judy Cullins
Reach 1000 to 500,000 targeted buyers every day Online. That's the best
reason I know. Get exposure for contacts, customers or clients. The second best
reason is that it's free. You subscribe to ezines, and then submit your short
online articles to your targeted audience who subscribe to these spam-free
ezines. The third reason is that it takes little time to accomplish, maybe 9
hours a
week. If you don't want to do it yourself, you can delegate it to your
computer assistant.
Six More Reasons to Write an Article
1. Writing articles brings free publicity. When you submit to 10 opt-in ezine
publishers and 10-20 Web sites that want your articles, you expose yourself to
thousands, even millions if you get your information on the right site.
Submitting them is free, free, free.
2. Submitting articles is 7 times as effective as any other promotion because
when you submit many articles, you become known as an expert. These articles
with their proper signature box at the bottom bring 10-50 new subscribers each
time for you own ezine. This box also attracts people to your Web site,
where, if you have proper copywriting with marketing pizzazz, you will sell many
products and services.
Start writing two or so, keep them until you have ten to submit. Then write
one a week. When you have submitted 20 or so, you will become a household name.
Ezine subscribers and sites will publish them People who visit the site or
read the ezine will also ask you if it's OK they use your article. Of course
it is!
They will send your articles to their business associates, who, if they
produce an ezine or have a Web site, will also publish your article. Make your
articles 250-1000 words long. Or, write tips under 200 words.
Author's Tip: Be sure to send a thank you each time someone emails you saying
they want to publish your article. Respond to each one first, thanking them,
and then asking for permission to add their email to your ePublishers email
list. Offer the benefit that it's straight to their email door. Ask for a return
email with "Yes, ePub" in the subject line. Add their name to your growing
list. I know have 150. To these I send out a new article once or twice a week.
That's what is called viral marketing.
3. You receive global attention when other Web masters feature your articles.
Because you have to list keywords and an introduction for each article for
the Web sites, your rank goes way up in the search engines. You book coach's is
#1 on Google, Yahoo and 35 others for 3 years. Her URL is listed on 4500 other
sites in a hyperlink bringing hundreds of new visitors.
4. The more exposure your articles get, the more you are perceived as the
expert in your field, and when potential clients visit your site, they are more
likely to read your sales message on your service or products--and eventually
buy!
5. Your articles could attract authors in your field who need free material
for their book. Debbie Allen, shameless promoter, took three of mine for her
latest Internet marketing book. She is a great promoter, so I know my articles
will bring me new business eventually through word of mouth.
6. Remember, people go the net to get free information. If you give that
freely, they are more apt to become clients. Remember also, that because other
Web
site owners and ezine publishers don't write only their own articles, they
are constantly looking for your how-to articles. You can be published in
hundreds of them!
Article writing and submitting is my best publicity and promotion effort so
far. I now have over 145 articles and 100 tips circulating the net and now
offer them in categories by autoresponder, so people can get exactly what they
want instantly. The categories include: writing/publishing, online promotion,
Web
site Marketing and Copywriting, and now tips under 300 words. What are your
categories?
Start writing short articles now, and see how this great exposure to eager
online ezine readers and surfers will bring you business success.
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