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By Ed Zivkovic
Remember the old Reprint Rights Reports Cd's? They used to
sell them years ago in business opportunity magazines. They
contain a few thousand reports with reprint rights. The
reports cover many subjects about money making and making
money in mail order etc.
The idea is that you purchase the CD with reprint and
resale rights which means that you can resell any of the
reports on the CD to other opportunity seekers. Some of
these Cd's come with Master Resale Rights which gives you
the right to resell the entire CD complete with Resale
Rights to your customers. This means that you can resell
the CD along with the Master Resale Rights license.
These Reprint Rights Cd's are still for sale today in
magazines and on the Internet. To see what I mean, do a
search for the term "Reprint Rights Reports" or "Reprint
Rights CD". Those two terms will produce over one million
results.
So what does all this have to do with eBooks and Software
Resale Rights?
If you do a search for the term "Resale Rights", you will
see almost one million results. If you do a search for the
term "Software Resale Rights", you will find over 400,000
results. The term "eBook Resale Rights" will produce about
60,000 results.
Check these results and you will see the same old eBooks
and software doing the rounds like a tired old chain-letter
that keeps circulating till the end of time and never dies.
Every now and then you will see a clever marketer with some
new eBook or Software. Or is it really new? Maybe it's new
because I have not seen it till now.
So now we have discovered a range of products that every
webmaster and her dog is selling. Do you think that you can
buy an eBook with resale rights and keep 100% of the
profits? You bet. You will keep 100% of the profits but you
will be lucky to make many sales if you target the search
terms mentioned above. You will do better targeting other
terms.
Furthermore, if you have purchased some bottom of the range
Resale Rights product, you will find that the links inside
the eBook or Software sell products that the original
author is promoting. You get a measly 20 bucks for working
hard to make a sale but the authors promotions go along for
a free ride.
IMPORTANT: When I say bottom of the range, I am not casting
a value judgment on the actual content of the eBook or
Software, I am describing a principle which concludes that
there is not much future in reselling a particular range of
products.
Because this scenario has left a sour taste in people's
mouths, many eBook and Software publishers today offer
brandable versions of their products so that you too can
quietly make huge sums of money each time you make a sale
from a link within the eBook.
But consider this: What if you are the author? What if
everyone is reselling your eBook or Software and
distributing your affiliate links? What if you charged a
fee for a special custom branded version of your ebook so
that purchasers can add their own affiliate links. Most of
them will probably join the affiliate program from your
link!
So can you really make money reselling Resale Rights
Products?
Yes but you'll have to be a bit creative. You will not do
too well if you just go out and resell some tired old
package as is with no changes. Some of those eBook and
Software packages contain many good items. In most cases,
they also contain a website for each particular item.
Because you own the right, you are free to extract any
individual items from those packages and re-package them
into a creation of your own. One good model of success is
to create a members only type of website which allows your
customers to download any items you have available for
resale.
If you continue to add new products into your members only
download area, members will stay interested. What if you
charged $100.00 per year for membership and you got 1000
customers? This would be a $100000.00 per year income for
you. What if you got 5000 members? I think $100 dollars is
not too much to ask for a good variety of ebooks and
software with resale rights.
Remember, it is the author of the eBook or Software who
cleans up while thousands of people are promoting their
products and services. To be an author, all you need to do
is create an eBook, a piece of software or re-package a
number of resale rights items that you already own the
rights to. Make it unique, fresh and different.
Be at the top of the Pecking Order.
It looks like your time will be well spent developing your
own eBook or software or package. That way, you are the
author. You are at the top of the pecking order and your
products can be getting distributed till the end of time by
thousands of resellers. If you offer a brandable version of
your product, thousands of people will happily be promoting
your products and services.
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