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By Christopher Kyalo
Ask anybody who has been in business for long enough and they
will tell you how newspaper advertisements have for decades
helped to build countless small businesses.
The advantages of a newspaper advertisement are many, but what
has attracted small business entrepreneurs over the years is
the speed at which a struggling entrepreneur (short of funds
as many starting small businesses always are, and looking for
customers fast) is able to get a very quick response.
Many extremely successful businesses today started off booking
tiny classified newspaper advertisements, grew into larger
display advertisements (that were still very tiny) and today
are multi million dollar enetrprises commanding lots of
respect. If folks were laughing then because of the tiny
advertisements, you can be sure that they are no longer
laughing today.
Many of those who know all this stuff are not aware of an
amazing new development. That there is an equivalent of the
highly effective newspaper advertising online. And what's more
it is free.
Most people know that free articles posted at relevant web
sites with a good detailed resource box leading back to your
web site or free course or whatever works for you, is the
most effective way of advertising online. However there has
always been one very important missing link. And that is high
readership.
Newspapers tend to have very high circulations and that's how
small businesses would manage such a good respoinse for those
tiny advertisements placed. The problem with online articles
is that in order to have a high enough readership, you will
need to post it at numerous different sites and you may require
quite a number of articles to get the good response you seek.
It usually takes a while for the articles posted and the viral
effect of articles to take effect and give you a good regular
response similar to good offline newspaper advertisements.
Not any more. Smart entrepreneurs are now combining their free
articles with the amazing Ebay site to reproduce an effect that
is even better than the newspaper in the old says. Better because
it is mostly free and yet has the potential of pulling in the
sort of targeted traffic that no daily newspaper on earth can
even dream of. The key words here are "targeted traffic."
All you need to do is register with ebay. And you don't even
need to sell anything. You just have to use your Ebay about me
page.
Ebay has well over 1.5 billion page views per month. There are
well over 40,000 people who sign up for Ebay every day - Sunday
included.
Of course there's serious money to be made from the auctions or
by selling something with a fixed price. But you can profit on
Ebay even if you are not selling anything. You can use the About
me page to put in all sorts of information including a link to
your web site. Just by learning how to do this, you can
dramatically increase traffic to your posted articles or even to
your web site. This highly targeted traffic is bound to yield
sales for you, whatever it is you are selling.
Despite all the hype on the net these days, there are a few
really amazing things that you can do with the internet, this
has to be at the top of the list because it gives one the
potential to earn some of the incomes the hype guys are
throwing around.
When you do get those high numbers please remember that you
learned the secret from me.
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