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By DeAnna Spencer
Do you want to reach millions of potential customers for FREE? Well
you can if you know how. The Internet, that massive network of
thousands of computers around the world, also known as
the "Information Super Highway," is your ticket to generating free
leads and sales.
As with any other medium, there is a correct way and an incorrect way
to advertise online. One correct way is to post your message to
various newsgroups that welcome advertising. Here is a list of a
few: alt.forsale, alt.business.import-export, alt.business.misc,
aol.misc-ads, alt.make.money.fast, biz.comp.software,
biz.comp.services, biz.general, biz.newprod, misc.forsale,
misc.entrepreneurs, ns.forsale.
These newsgroups also have several subtopics for you to post in.
These are not the only newsgroups that accept advertising. If you
dig around, I'm sure you'll find more than what I've mentioned.
Posting your ad to these newsgroups is a good way to start your
advertising campaign because they are seen by millions and it didn't
cost you a dime. Your ad will last for about two weeks and then you
will need to repost your ad. Keep track of your ad response and
focus your efforts on the ads that bring you the best results.
Another source of free advertising is publishing articles that others
can reprint freely. People such as webmasters and e-zine publishers
are always in need of fresh content. Write about something you are
interested in. If you have a certain area of expertise, write an
article about that. Place a resource box at the end of your article
with all of your pertinent contact information. Don't attempt to
sell your product here. Do that when you get contacted for more
information.
One more source of free advertising is ezines. Some ezines allow
their subscribers to advertise for free. Different ezines have
different rules regarding their advertising. There are a lot of
directories online that list ezines that offer free advertising.
Just go to any search engine and type in ezines and you should find a
considerable amount of ezines listed.
You can also create what is known as a signature file. A signature
file is a footer that goes at the bottom of any email that you send
out. Your signature file contains information such as your company
name, email address, and website. You should also include a short
sales message in your signature file.
Now that you know the correct ways to advertise for free online, here
are a few incorrect things to do when advertising online. Don't be
tempted to post ads in any newsgroup that you see. Follow their
posting rules to the letter. If they say NO ADVERTISING, don't
advertise. This is a good way for you to get thrown out of the
group. Additionally, don't write articles that serve as sales
letters. Editors will spot this rather quickly and they will not
publish your article. There are many places to advertise for free
online. If you utilize them, you will be well on your way to
building your business online.
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